SUGAR Turkish Towel -updated-
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Feel the luxury right out of the shower and bring the tradition of a Turkish bathhouse into your home. As is tradition, slow down, don’t rush, and enjoy.
Our beloved Sugar returns in refreshed colors that perfectly complement our newest Mediterranean-inspired collection. With its clean, timeless stripes, Sugar brings effortless simplicity to every home, beach day, or weekend escape.
Woven in Turkey from 100% Turkish cotton, Sugar is softer than ever while remaining lightweight, absorbent, and quick-drying. Flat-woven by nature, it packs small, dries fast, and stays fresh—even in humid environments.
Perfect after a shower, by the pool, or on the beach where sand shakes right off. It also doubles beautifully as a shawl, scarf, throw, or lightweight blanket, making it a versatile companion wherever you go.
Looking to mix and match? Sugar pairs perfectly with Candy, its more playful companion, and its refreshed colors are designed to coordinate effortlessly with our Ilio, Leila, Menta, and Terra towels to create your perfect collection.
What it's made of
100% long staple cotton. Vegan and naturally hypoallergenic.
How it's made
Our towels are loomed in Turkey, in Derya's hometown close to Izmir, by local artisans that follow the authentic traditional technique.
We design all our textile patterns ourselves, and we work with our makers directly to ensure that we use only the best quality long-staple cotton and linen in our fabrics.
Fringes are tied by hand one by one. The dyes we use for our threads are all OEKO-TEX certified for chemical safety.
The size
Striped Turkish towels measure 76"x37" excluding the fringe.
Waffle weave towels are smaller at 72"x28" excluding the fringe.
Hand or Kitchen towels are 37"x18" and don't have a fringe.
Care
Machine wash warm or cold with similar colors. We recommend not using fabric softener in your wash. Fabric softener smells great but actually coats the fibers making them less absorbent. No bleach and try not to mix the wash with items that have zippers or hooks as they might get tangled in the fringes.
Here is a detailed blog post on how to care for Turkish towels.
Free and easy returns
All we want is for you to love your purchase.
If you decide to return a purchase, we will gladly refund you, no questions asked. Here's how it works.
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